Transparent Labs, creator engine

Ten creators, one claims sheet

A first roster for Transparent Labs: seven videos per creator per week, paid on output, every line checked against the claims sheet.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

One scoop of Milk Chocolate whey, one honest read

Illustrative: a creator mixes a scoop on camera, then reads the label line to the lens: 28g of clean, grass-fed whey protein isolate with no artificial additives.

Illustrative post

Part 1 of 15

At a glance

Creator engine summary
Roster	Ten creators live by week 10	Two creators go live each week on the ramp, six weeks from the first brief to the full roster.
Who	Lifters and gym-goers, six personas	Matched to Lean Pre-Workout, Protein Coffee, Mass Gainer and Daily Fiber.
Production	7 videos per creator per week	303 videos a month at 10 creators. Losers killed early, winners go into the hook library.
Pay	Three bands, base pay $300 to $800	Caps run from $600 to $1,500 (Proposed). Starter, Standard and Premium.
Bonus	Bonus at the cap, $50 past 100,000 views	Starter $300, Standard $500, Premium $700 at the cap. One $50 views bonus per creator a month.
Compliance	Claims sheet copied from the site	Creators quote approved lines only. Every draft goes to the brand lead before it posts.
Category rule	No health outcomes, brand wording only	Creators repeat Transparent Labs' own lines and disclose the partnership in the first line.
Goal	$1 per 1,000 views (Proposed)	The simulator starts at $5.74, so the first three months are about closing that gap.
Report	Every Monday	Views, cost per 1,000 views against $1, winning hooks, drafts sent back.
Decision	Two sign-offs to start	The claims sheet and the $15,000 monthly ceiling (Proposed). Then the first two creators get briefed.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Why I can run this

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

Same playbook as at Tabs: a creator roster, one hook library, paid ads that scale the winners. The category is new: supplements. I have not run this category, so the claims sheet and the supplement rules come first, and Transparent Labs signs off on every line.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why Transparent Labs

49
Grass-Fed Protein Shake reviews
The shake shows 49 reviews at 4.90 out of five on its product page. Real buyers exist, so creators have something true to point at.
Published
344
Vitality reviews
Vitality Testosterone Support shows 344 reviews at 4.76 out of five. Creators may point to it only where the brand lead approves.
Published
$99
Free shipping threshold
Orders in the US over $99 ship free. A creator can show a basket that crosses it, not only one tub.
Published
10%
Subscribe and save
Subscribers save 10% and get free shipping. A creator video can end on that offer.
Published

Part 4 of 15

How we work

One number to protect
Cost per 1,000 views. The target is $1 (Proposed). The simulator starts at $5.74, so every test asks what closes that gap.
Seven videos a week, losers killed early
Each creator posts 7 videos a week, 303 a month at 10 creators. One variable per test: the hook, the shot or the product. Losers die in the first week.
Claims sheet before camera
Creators quote lines copied from the Transparent Labs site and nothing else. Anything outside the sheet goes to the brand lead first, in the claims channel.
Pay for output, bonus for results
Base pay covers the work. The bonus triggers at the cap, plus $50 flat for a video past 100,000 views, once per creator a month.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

DanaMon 8:30 AM
This week's brief: Lean Pre-Workout as a pre-gym routine. Mix 1 full scoop with 10 to 12 oz of water on camera. One variable: your first line. Seven videos, drafts due Thursday.
TessaMon 11:15 AM
Can I say Bulk Pre-Workout builds muscle?
Use the sheet line: Comprehensive muscle-building pre-workout formula. Attribute it to the brand and promise no results.
Weekly botAppMon 6:00 PM
Report posted: views by creator, cost per 1,000 views against the $1 target, three winning hooks, two drafts sent back.
DanaWed 2:10 PM
Draft sent back: the fat-loss line has to go. Reshoot the hook with the Bulk Black label in frame and read only the sheet.
Understood. Reshooting tonight with the label front and center.
MarcusFri 4:45 PM
My Protein Coffee morning video just passed 100,000 views. All organic. Anything I should do before posting the next one?
DanaFri 5:10 PM
Quick check on your outro: US orders over $99 ship free, so say it only for US viewers. Grass-Fed Protein Shake is US only.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Five formats

Brief 01
Protein Coffee morning swap
“Iced latte, but it's my protein for the morning.”
Make the iced latte at the counter in one take. End with the tub and the $39.99 price on screen.
Brief 02
Lean Pre-Workout mix-and-go
“Watch me mix this before I train.”
Mix 1 full scoop with 10 to 12 oz of water on camera, then cut to the gym floor. Label stays in frame.
Brief 03
Bulk Black label read
“I read the whole label before I scoop this.”
Hold the Black Cherry tub to the lens, scroll the label line by line, then mix 1 full scoop.
Brief 04
Daily Fiber routine
“Same scoop every day. Here's my routine.”
Morning routine in one shot: scoop, stir, drink. Keep the label readable and the claims on the sheet.
Brief 05
Mass Gainer donut shake
“A chocolate glaze donut that's actually my shake.”
Blend the Chocolate Glaze Donut Mass Gainer in a shaker, pour it, show the texture, end on the label.

Every product line in a video comes off the claims sheet word for word, for example “28g of clean, grass-fed whey protein isolate with no artificial additives.”, “Ultra-clean whole-food protein bar with 15+ grams of protein.”, “Premium grass-fed protein shake. High protein, low calorie, no junk. US Only.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Existing buyers and reviewers
Grass-Fed Protein Shake has 49 reviews and Vitality has 344. We ask the brand lead to invite reviewers who already like the products to apply.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the site, so there is no existing roster to inherit. We start with a short application.
Lifting and gym communities
Creators who already film training sessions, protein shakes and pre-workout routines, found by hand search and checked against the five filters.
Recipe and morning-routine creators
Protein Pancakes, Protein Coffee and Mass Gainer fit kitchen creators whose audience cooks and drinks protein, not only trains.

Five filters, fewer each step

1Real training on camera
Their feed shows actual sessions, not stock gym footage.
2Reads labels out loud
They show supplement panels and doses without being asked.
3Clean disclosure habit
Past partnerships were tagged in the first line.
4Fits one persona
One of the six personas and one Transparent Labs product.
5Takes edits well
A sample draft gets reshot without argument.

Part 7 of 15

Who we want

Pre-gym ritual
Films the 20-minute walk from kitchen to gym with a scoop mixed first.
Likely product: Lean Pre-Workout
Heavy lifter
Barbell-first creator who reads the label before every scoop.
Likely product: Bulk Black Pre-Workout
Coffee-first morning
Iced lattes and early alarms; protein goes in the cup.
Likely product: Protein Coffee
Hard gainer
Documents a mass-gaining routine with honest daily meals.
Likely product: Mass Gainer
Label reader
Explains what is on a supplement panel in plain words.
Likely product: Grass-Fed Protein Shake
Daily routine
Steady habits, same scoop, same hour, no transformation story.
Likely product: Daily Fiber

Left off, every time

Always left out: minors, anyone who promises health outcomes or medical results, anyone who compares Transparent Labs to other brands by name, and anyone who will not disclose the partnership. Category rule: supplement posts repeat only the brand's own wording.

Part 8 of 15

First twenty types

Barbell lifters who film a full session and a shake after
Home-gym creators who mix a shake on camera
Strength coaches who already talk about nutrition labels
Runners who test gels and electrolytes on long weekends
Early-morning gym vloggers with a coffee ritual
Hard gainers documenting a mass-gaining routine
Cyclists filming long rides and what they fuel with
Meal-prep creators who build high-protein breakfasts
Pancake and waffle recipe creators who cook with protein powder
Athletes who film workouts with a pre-workout in the bag
Physique hobbyists who show real progress without outcome promises
Label-reading creators who explain a supplement panel
Busy-parent creators with a fast kitchen routine
Student lifters who film a budget-minded shopping basket
Outdoor trainers who carry electrolytes in hot weather
Creators who unbox a full basket and read the shipping terms
Mobility and yoga creators with a daily routine on camera
Older lifters who film steady habits, not transformations
Creators who give gym-bag tours with a shaker bottle
Women lifters who build protein-forward recipes

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“28g of clean, grass-fed whey protein isolate with no artificial additives.”
Whey protein videos and the Milk Chocolate whey hero shot.
“Ultra-clean whole-food protein bar with 15+ grams of protein.”
Protein bar snack and gym-bag videos.
“Premium grass-fed protein shake. High protein, low calorie, no junk. US Only.”
Grass-Fed Protein Shake videos aimed at US viewers.
“Comprehensive muscle-building pre-workout formula.”
Bulk Pre-Workout label reads and mix-and-go clips.
“Whole food-based mass gainer with high-quality protein and clean carbs.”
Mass Gainer donut shake format.
“Orders in the US over $99 ship free.”
Outros for US viewers only.
“100% formula transparency with science-backed ingredients at clinically tested dosages”
Label-reader videos, attributed to Transparent Labs.

Never said

Each one with the reason it stays out.

It burns fat fast.
A health outcome, not on the claims sheet.
It fixes low testosterone.
A medical outcome. Only the brand's own wording is allowed, attributed to the brand.
Better than any other protein on the market.
Comparisons to other brands are never allowed.
Safe for kids.
Content speaks to adults; the sheet carries no kids claim.
You will gain muscle in weeks.
Promises a result; the sheet does not.
Doctor approved.
Nothing on the site supports it.
Free shipping everywhere.
The site says orders in the US over $99 ship free.

To confirm with the brand

Held until someone on the brand side signs off.

Can creators quote the review counts shown on the product pages?
Counts move. The brand lead confirms which number is current.
Can creators quote the clinically tested dosages line on any product?
The line sits in the site description. The brand lead confirms which products it covers.

Part 10 of 15

Pay and bonus

Starter
$300–600
a month, by band
Starter: a newer creator filming Lean Pre-Workout scoops; the lower cap limits early risk.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: steady output on Grass-Fed Protein Shake or pre-workout content.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: top performers whose Bulk Black hooks already travel; same claims sheet.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator a month, paid when earnings reach the creator's cap.
The $50 flat bonus is per video: one video that passes 100,000 views.
Organic views only. Paid boosts of a video never count toward the bonus.
No bonus on a video that broke the claims sheet or the supplement rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

At ten creators the simulator lands at $5.74 per 1,000 views against the $1 target. To close it, 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Transparent Labs creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Two creators a week
Creators live by week: 0, 2, 4, 6, 8, 10. Claims sheet first, then the Lean Pre-Workout brief.
Month 1
Full volume, one variable
Ten creators at 7 videos a week, 303 a month. One variable per test, losers killed early, first hooks into the library.
Month 2
Feed the winners
Protein Coffee and Lean Pre-Workout winners get more briefs. Creators whose hooks travel move up a pay band.
Month 3
Check against $1
Cost per 1,000 views is reviewed against the $1 target. Top hooks move toward paid ads, with the brand's approval.
Day 90
Keep, cut or change
Review views, cost per 1,000 views, bonuses paid and who stays. Decide which of the five formats earn another quarter.
Ceiling
Monthly cap on spend
All 10 creators at the top cap, bonuses excluded, is $15,000 (Proposed). It is the number the brand never exceeds.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Monday report

Every Monday: views by creator, cost per 1,000 views against the $1 target, winning hooks, and drafts sent back on Grass-Fed Protein Shake and Lean Pre-Workout briefs.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Protein Coffee morning swap	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Lean Pre-Workout mix-and-go	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Bulk Black label read	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Daily Fiber routine	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Mass Gainer donut shake	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Pick the winners
Each Monday the top hooks by views go on a shortlist, using the cost per 1,000 views against the $1 target.
Get written approval
The creator and the brand lead both approve the clip for paid use, claims sheet checked again.
Run it as an ad
The clip runs as the creator posted it, with its own hook as the first line and the offer in the outro.
Iterate the hook
Winning hooks feed the next brief: same product, one new first line, the next test.

From the video to the checkout

Link to the product page where the price shows, for example Grass-Fed Protein Shake at $49.99.
Mention that orders in the US over $99 ship free, for US viewers only.
Point subscribers to Save 10% + FREE Shipping on any product subscription.
Add Protein Pancakes at $19.99 or the TL Shaker Bottle at $14.99 to help a basket cross $99.
Grass-Fed Protein Shake is US only, so non-US viewers go to a different product.

Part 15 of 15

Supplement rules

Supplement rules for every creator

Transparent Labs sells supplements, so the claims sheet and these six rules sit above any hook, format or bonus. A video that breaks one earns no bonus and gets reshot.

Brand wording only on health
Creators repeat the brand's own lines, attributed to Transparent Labs. They add no outcome, no before-and-after and no medical advice.
Disclose in the first line
Every post says it is a paid partnership with Transparent Labs in the first line of the caption and again on screen.
Respect the caffeine line
Lean Pre-Workout carries caffeine and the label warns about restlessness within 5 hours of bedtime. Creators read the warning, never push late-night use.
Show the directions as written
Show 1 full scoop with 10 to 12 oz of water. For Bulk Pre-Workout beginners, half a scoop with 6 to 8 oz of water, as the label says.
No comparisons, no kids
No comparison to other brands by name. No content aimed at minors; creators speak to adults, and the $15,000 ceiling never buys an exception.
Offers stay accurate
Free shipping is for US orders over $99. Subscribers save 10%. Anything else about prices or offers goes to the brand lead before it posts.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Grass-Fed Protein Shake reviews

Vitality reviews

Free shipping threshold

Subscribe and save

One number to protect

Seven videos a week, losers killed early

Claims sheet before camera

Pay for output, bonus for results

Protein Coffee morning swap

Lean Pre-Workout mix-and-go

Bulk Black label read

Daily Fiber routine

Mass Gainer donut shake

Four sources in

Five filters, fewer each step

Pre-gym ritual

Heavy lifter

Coffee-first morning

Hard gainer

Label reader

Daily routine

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Two creators a week

Full volume, one variable

Feed the winners

Check against $1

Keep, cut or change

Monthly cap on spend

From organic to paid

From the video to the checkout

Supplement rules for every creator

Brand wording only on health

Disclose in the first line

Respect the caffeine line

Show the directions as written

No comparisons, no kids

Offers stay accurate

Want to see the first briefs?